Concept

The 'Too Good to Be True' Principle in Economics

A guiding principle in economic analysis is that opportunities appearing to offer exceptionally high returns for little or no risk are often misleading. This concept, mirroring the common adage 'if it looks too good to be true, it probably is,' suggests that such situations typically involve unstated risks, hidden costs, or other negative factors that are not immediately apparent.

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Updated 2025-09-18

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