In Chapter 29, Poem 30 of Attar's Mokhtar Nameh, the poet presents a powerful transaction on the spiritual path: the exchange of worldly honor for the fire of love. The verse contrasts the 'water of the face' (āb-e ruy), a Persian idiom for honor and social standing, with the 'fire' of love (ātash-e mehr). By enduring sorrow and severing ties with the world, the lover willingly sacrifices their reputation and societal attachments to obtain this transformative and consuming divine love.