Fill in the Blank

Two business partners, Alex and Ben, must decide whether to specialize in 'Marketing' or 'Sales'. The table below shows their profits (in thousands of dollars) based on their choices. The first number in each pair is Alex's profit, and the second is Ben's. Both (Marketing, Sales) and (Sales, Marketing) are stable outcomes where neither partner has an incentive to unilaterally change their decision.

Ben chooses SalesBen chooses Marketing
Alex chooses Marketing(50, 50)(10, 10)
Alex chooses Sales(20, 20)(30, 30)

Although both outcomes are stable, the (Marketing, Sales) outcome is preferred by both partners because it results in a total combined profit of $______ thousand.

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Updated 2025-07-30

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