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Two firms, 'Windy' and 'KiteCo', are deciding whether to specialize in producing 'Windsurfers' or 'Kitesurfers'. The matrix below shows the profits (in millions) for each firm based on their choices. The first number in each cell is Windy's profit, and the second is KiteCo's. Match each description of a strategic situation to the corresponding choice or outcome from the matrix.

KiteCo: WindsurfKiteCo: Kitesurf
Windy: Windsurf(10, 2)(8, 6)
Windy: Kitesurf(12, 1)(6, 4)

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Updated 2025-07-22

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