Multiple Choice

Two partners, A and B, independently choose a business strategy. The resulting profits for (A, B) are shown in the matrix below. The stable outcome, where neither partner has an incentive to change their choice given the other's choice, occurs when A chooses 'Marketing' and B chooses 'Product Development'.

B chooses MarketingB chooses Product Dev.
A chooses Marketing(4, 4)(9, 3)
A chooses Product Dev.(2, 8)(1, 1)

Based on the principle that an outcome's fairness is judged by the equality of the payoffs, how should this stable outcome be evaluated?

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Updated 2025-09-26

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