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Multiple Choice

Two research teams design experiments to predict how farmers in a specific region will adopt a new, more expensive but drought-resistant seed.

  • Team A recruits university students, provides them with a hypothetical budget, and asks them to choose between different seed options with varying costs and benefits presented on a computer screen.
  • Team B recruits actual farmers from the target region, provides them with a real monetary budget, and has them make a binding choice to purchase either the traditional seed or the new seed for a small plot of their land.

Which team's experiment is likely to have greater predictive power for behavior in the target region, and why?

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Updated 2025-09-08

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