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Multiple Choice

Two rival software companies are deciding whether to 'Commit' to developing a new, proprietary file format or to 'Wait' and see what the other does. If one company Commits while the other Waits, the first company captures the entire market. If both Wait, the market remains unchanged with moderate profits for both. However, if both Commit, their incompatible formats will confuse consumers and cause a market collapse, which is the worst possible outcome for both firms. Which statement best analyzes the strategic tension in this scenario?

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Updated 2025-10-07

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