When users felt as if their contributions were unique, they were more inclined to contrbute. 

San Jose State University

- Established uniqueness of contribution
- personal benefit
- benefit to the community
H2b: Benefit-to-others
group rates more than
no-benefit group
Disconfirmed
(significant in
the opposite
direction)
Not supported
H3: Interaction
between Uniqueness
and Benefit
Not supported Not supported

Benefits of Contributing to Online Community

https://presnick.people.si.umich.edu/papers/cscw04/cscw2004preprint.pdf

Using Social Psychology to Motivate Contributions
to Online Communities (Gerard Beenen et al.)

Uniqueness of Contribution

Users did not contribute more when they were reminded of the personal benefits of contributing. 

Learn Before

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