When users felt as if their contributions were unique, they were more inclined to contrbute. 

Uniqueness of Contribution

Users did not contribute more when they were reminded of the personal benefits of contributing. 

Personal Benefit of Contribution

- Established uniqueness of contribution
- personal benefit
- benefit to the community
H2b: Benefit-to-others
group rates more than
no-benefit group
Disconfirmed
(significant in
the opposite
direction)
Not supported
H3: Interaction
between Uniqueness
and Benefit
Not supported Not supported

San Jose State University

- Collective Effort Model
- Contribution Benefits

Factors that Motivate User Contributions 

https://presnick.people.si.umich.edu/papers/cscw04/cscw2004preprint.pdf

Using Social Psychology to Motivate Contributions
to Online Communities (Gerard Beenen et al.)

Benefits of Contributing to Online Community

The CEM identifies the conditions in which people will social loaf less. 

Collective Effort Model (CEM)

Feedback types include:
- Classroom feedback
- Cohort support
- Social acceptance


Learn Before

Related

Learn After