- Determine a strategy for applying visuals
- Carefully select images for your intent and goals
- Incorporate visuals according to their meaning, aesthetics, impact, and your intended audience and objectives
- Consider applying visual media for diverse objectives: to illustrate, provide evidence, offer data modeling, or as the subject of inquiry and examination.
- Utilize visual media across your research activities, intercommunications, and educational activities

University of Colorado at Boulder

- Appropriately select visual media for various goals and contexts
- Employ visual media technology successfully
- Creatively integrate visual media in academic work
- Successfully communicate through use of visual media and in discussion of visual media

How to Use Visual Media Successfully

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

Using Visual Media Successfully: Appropriately Select for Goals and Contexts

- Utilize visual media tools and programs for editing, displaying, storing, etc.
- Adapt visual media to your needed format, size, or resolution
- Make suitable editing choices regarding image quality and formation

Using Visual Media Successfully: Employ Technology

- Explore a variety of approaches for incorporating visual media
- Exercise your analytic and visual literacy skills to navigate challenges

Using Visual Media Successfully: Integrate into Academic Projects

- Be accurate and effective when writing about visual media
- Consider your previous steps in analysis of meaning, aesthetics, impact and audience when presenting visual media
- Exercise your critical skills in discussions about visual media
- Incorporate captions or legends to communicate or clarify meaning
- Review your work and adapt to improve your effectiveness


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