- Determine a strategy for applying visuals
- Carefully select images for your intent and goals
- Incorporate visuals according to their meaning, aesthetics, impact, and your intended audience and objectives
- Consider applying visual media for diverse objectives: to illustrate, provide evidence, offer data modeling, or as the subject of inquiry and examination.
- Utilize visual media across your research activities, intercommunications, and educational activities

Using Visual Media Successfully: Appropriately Select for Goals and Contexts

- Utilize visual media tools and programs for editing, displaying, storing, etc.
- Adapt visual media to your needed format, size, or resolution
- Make suitable editing choices regarding image quality and formation

Using Visual Media Successfully: Employ Technology

- Explore a variety of approaches for incorporating visual media
- Exercise your analytic and visual literacy skills to navigate challenges

Using Visual Media Successfully: Integrate into Academic Projects

- Be accurate and effective when writing about visual media
- Consider your previous steps in analysis of meaning, aesthetics, impact and audience when presenting visual media
- Exercise your critical skills in discussions about visual media
- Incorporate captions or legends to communicate or clarify meaning
- Review your work and adapt to improve your effectiveness


Using Visual Media Successfully: Communicate Through Use and Discussion

- Appropriately select visual media for various goals and contexts
- Employ visual media technology successfully
- Creatively integrate visual media in academic work
- Successfully communicate through use of visual media and in discussion of visual media

University of Colorado at Boulder

Visual literacy encompasses the knowledge and skills required to locate, understand, assess, use, and construct visual media.  Visual literacy skills include analyzing aspects of a visual work’s context, culture, ethics, aesthetics, ideas, concepts, expression, and technical properties.

Visual Literacy

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

1.Evaluate the type and scope of the visual media need

2.Effectively locate and obtain visual materials

3.Evaluate and construe meaning from visual materials

4.Assess visual materials and visual media sources

5.Use visual materials competently and with purpose

6.Compose visual materials that are useful, purposeful, and communicate meaning effectively

7.Understand the contexts and issues surrounding the use and creation of visual media, and behave ethically in the use and procurement of visual materials


ACRL Visual Literacy Standards

- Determine your intent and purpose
- Define your criteria
- Devise essential terms
- Examine relevant use practices
- Examine sources
- Examine a variety of visual works
- Explore visual communication and adaptation



How to Define a Visual Media Need

- Look within and without a discipline
- Adapt to copyright and use conditions
- Form a search strategy
- Integrate new terms and adapt search
- Explore related images
- Join visual and topical research process
- Assess your collection and adapt
- Use tools and methods necessary to acquire and use visual media
- Organize collected visual media


How to Find and Access Visual Media

- Review associated image information
- Explore the contexts of an image
- Examine the various components of the visual media
- Corroborate your analysis


How to Interpret Meaning of Visual Media

- Determine if visual media effectively communicates
- Appraise the design, technical, and quality characteristics
- Assess any associated textual material
- Determine if visual media sources are reputable

How to Evaluate Visual Media and Sources

How to Use Visual Media Successfully

- Create visual media for a variety of contexts
- Implement design strategies and exercise creativity
- Utilize various visual media production technologies
- Assess your visual media creations

How to Create Effective Visual Media

- Explore and consider the variety of social, ethical, legal, and economic issues that encompass visual media creation, ownership, sharing, use, alteration, attribution, etc. 
- Be aware of and adhere to acceptable conventions (ethical or legal) for interacting with and using visual media
- Properly cite and attribute when using visual media in any shared setting or communicative manner

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