- Assess the capability of the visual media to fulfill its intent
- Determine the suitability and effect of the visual media 
- Assess any calculated strategies employed to affect interpretation
- Assess use of any symbols
- Look for editing and consider the impact on accuracy and the communication intent of the visual media
- Assess dependability of data presented in visual forms
- Apply evaluative principles from relevant disciplines

Evaluating Visual Media and Sources: Determine Communication Effectiveness

- Assess aesthetic and pictorial elements like color, line, style, etc.
- Assess technical aspects like resolution, format, size, etc.
- Assess and compare reproductions, examining resolution, color accuracy, etc.

Evaluating Visual Media and Sources: Appraise Design, Technical, and Quality Characteristics

- Determine veracity, dependability, relevancy, and inclusivity of associated text
- Integrate your assessment of the visual media when assessing associated text
- Corroborate associated textual information via other sources and research

Evaluating Visual Media and Sources: Assess Associated Textual Material

- Consider authority and bias when evaluating the dependability of visual media sources 
- Consider the quality of textual information and visual media when evaluating a source
- Consider how the source places visual media into a context that can influence the interpretation

Evaluating Visual Media and Sources: Determine Visual Source Reputability

- Determine if visual media effectively communicates
- Appraise the design, technical, and quality characteristics
- Assess any associated textual material
- Determine if visual media sources are reputable

University of Colorado at Boulder

Visual literacy encompasses the knowledge and skills required to locate, understand, assess, use, and construct visual media.  Visual literacy skills include analyzing aspects of a visual work’s context, culture, ethics, aesthetics, ideas, concepts, expression, and technical properties.

Visual Literacy

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

1.Evaluate the type and scope of the visual media need

2.Effectively locate and obtain visual materials

3.Evaluate and construe meaning from visual materials

4.Assess visual materials and visual media sources

5.Use visual materials competently and with purpose

6.Compose visual materials that are useful, purposeful, and communicate meaning effectively

7.Understand the contexts and issues surrounding the use and creation of visual media, and behave ethically in the use and procurement of visual materials


ACRL Visual Literacy Standards

- Determine your intent and purpose
- Define your criteria
- Devise essential terms
- Examine relevant use practices
- Examine sources
- Examine a variety of visual works
- Explore visual communication and adaptation



How to Define a Visual Media Need

- Look within and without a discipline
- Adapt to copyright and use conditions
- Form a search strategy
- Integrate new terms and adapt search
- Explore related images
- Join visual and topical research process
- Assess your collection and adapt
- Use tools and methods necessary to acquire and use visual media
- Organize collected visual media


How to Find and Access Visual Media

- Review associated image information
- Explore the contexts of an image
- Examine the various components of the visual media
- Corroborate your analysis


How to Interpret Meaning of Visual Media

How to Evaluate Visual Media and Sources

- Appropriately select visual media for various goals and contexts
- Employ visual media technology successfully
- Creatively integrate visual media in academic work
- Successfully communicate through use of visual media and in discussion of visual media

How to Use Visual Media Successfully

- Create visual media for a variety of contexts
- Implement design strategies and exercise creativity
- Utilize various visual media production technologies
- Assess your visual media creations

How to Create Effective Visual Media

- Explore and consider the variety of social, ethical, legal, and economic issues that encompass visual media creation, ownership, sharing, use, alteration, attribution, etc. 
- Be aware of and adhere to acceptable conventions (ethical or legal) for interacting with and using visual media
- Properly cite and attribute when using visual media in any shared setting or communicative manner

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