Activity (Process)

Visualizing the Process of Technology Switching with Isocost Lines (Figure 2.10)

Figure 2.10 illustrates the process of technology switching driven by a change in relative input prices. Initially, a firm and its competitors use Technology B, the cost-minimizing option, which lies on the dashed isocost line HJ. After the relative price of labor to coal rises, the new isocost line passing through Technology B becomes steeper, increasing its production cost to £50. This price change makes the energy-intensive Technology A the new least-cost option, reducing the production cost to £40 and incentivizing the switch.

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Updated 2025-10-07

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