There are different ways of making elements perceived as being similar, and thus, related. These include similarity of color, size, shape, texture, dimension, and orientation; with some of them being more strongly communicative than others (ex. color > size > shape). When Similarity occurs, an object can get emphasized by being different from the rest; this is called ‘Anomaly’ and can be used to create contrast or visual weight. It can draw the user’s attention to a specific piece of content (focal point) while assisting with scanability, discoverability and the overall flow.