Concept
What is Grounded Theory?
- Grounded theory is a research tool that enables you to seek out and conceptualize the latent social patterns and structures of your area of interest through the process of constant comparison.
- Use an inductive approach where you make broad generalizations from specific obersrvations
- The generalizations will help suggest where to go next to collect data and which, more-focused, questions to ask
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Updated 2025-09-10
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UX Research Fall 2020