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Implicit egotism is the psychological tendency for individuals to unconsciously prefer people, places, and things that share similarities with themselves.

Implicit Egotism

Measurement in archival research can be relatively straightforward, such as counting specific frequencies in existing databases. For example, to study implicit egotism, researchers analyzed Social Security records. They demonstrated that women with names like Virginia, Georgia, Louise, and Florence were disproportionately likely to have moved to states with similar names, such as Virginia, Georgia, Louisiana, and Florida.

Example of Archival Research: Implicit Egotism

Which of the following best describes the concept of implicit egotism?

When measuring implicit egotism in a research study, an investigator should expect participants to be consciously aware of their strong preference for people, places, and things that are similar to themselves.

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