Measurement in archival research can be relatively straightforward, such as counting specific frequencies in existing databases. For example, to study implicit egotism, researchers analyzed Social Security records. They demonstrated that women with names like Virginia, Georgia, Louise, and Florence were disproportionately likely to have moved to states with similar names, such as Virginia, Georgia, Louisiana, and Florida.

Example of Archival Research: Implicit Egotism

Which of the following best describes the concept of implicit egotism?

Implicit egotism is the psychological tendency for individuals to unconsciously prefer people, places, and things that share similarities with themselves.

Google

Humans place themselves at the center of their universe. New information is learned more easily when it relates to the person learning it.

Egocentric Bias

https://kpu.pressbooks.pub/psychmethods4e/

KPU Research Methods in Psychology - 4th American Edition

People are biased in thinking that their flaws are in the "social spotlight" more than they actually were (and more compared to other people).

Spotlight effect

On a typical day, human's tend to feel that we notice and observe others more than they observe ourselves. 

Cloak of invisibility illusion

When people are given vague descriptions of themselves that could apply to anyone, they tend to feel shocked at how spot on the description was of their life. It explains why people get convinced by astrological readings and fortune tellers.

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