People are biased in thinking that their flaws are in the "social spotlight" more than they actually were (and more compared to other people).

Spotlight effect

On a typical day, human's tend to feel that we notice and observe others more than they observe ourselves. 

Cloak of invisibility illusion

When people are given vague descriptions of themselves that could apply to anyone, they tend to feel shocked at how spot on the description was of their life. It explains why people get convinced by astrological readings and fortune tellers.

The Barnum Effect

Ch.8 Memory - Psychology @ OpenStax

Implicit egotism is the psychological tendency for individuals to unconsciously prefer people, places, and things that share similarities with themselves.

Implicit Egotism

Egocentric bias is a memory distortion that involves enhancing our memories of the past. For example, an individual might remember scoring the winning goal in a soccer match when they actually only assisted.

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- Availability bias
- Negativity bias
- Base rate neglect
- Confirmation bias
- Status quo bias
- Framing effect
- Belief bias
- Hindsight bias
- Propaganda effect
- Bias blind spot
- Egocentric bias
- Fundamental Attribution Error
- Motivated reasoning
- Group-centric bias
- Third person effect
- Cross-group bias
- Ingroup bias
- Memory bias
- Prior Belief bias
- Bias Blind spots


List of biases (and behavioral effects)

* Stereotypical bias 
* Egocentric bias 
* Hindsight bias

Types of Bias in Memory 

Aronson, Elliot, and Joshua Aronson. The Social Animal. Worth Publishers, Macmillan Learning, 2018.

The Social Animal

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

OpenStax Psychology (2nd ed.) Textbook

The mind tends to ignore base rates (even if informed) and focuses on the most recently discovered evidence. Generally underweighted or neglected when specific casee information is available

base rate neglect (fallacy)

People have a tendency to do nothing when facing a decision (exemplified by opt-in and opt-out procedures).

Status quo bias

People's decisions are affected by the way that the choices are framed (presented).

Framing effect

People have a tendency to think a syllogism is valid if it looks like it is true.

Belief Bias

Hindsight bias, also known as the “I knew it all along” phenomenon, happens when individuals think an outcome was inevitable after the fact. The reconstructive nature of memory contributes to this bias, causing people to remember untrue events that seem to confirm they knew the outcome beforehand.

Hindsight Bias

When people have heard something before they are more likely to assume it is true, even if the first time they were introduced to it they were told it wasn't true.

Propaganda effect

Humans have a bias to think they are less biased than others. Arises from the implicit operation of our beliefs which help us justify our actions. This can exacerbate other forms of bias because one is unaware of their own bias or they minimize their bias in comparison to others.

Bias Blind Spot

Humans have a tendency to focus on the negative. For example, we focus more on potential threats than benefits.

Negativity bias

Humans tend to overestimate the influence of personality (dispositional) compared to situational factors when making explanations for why people do what they do. 

The Fundamental Attribution Error

A bias in which new information that supports what we want to believe is readily accepted and information that supports what we do not want to believe is scrutinized in an effort to reduce cognitive dissonance. Motivated reasoning is very similar to confirmation bias

Motivated Reasoning

A hypothesis that people believe mass media has a larger influence on others than on themselves

Third Person Effect

When members of a particular population or community (i.e., group) favor the group of which they are a member for a particular measure.

Group-Centric Bias

When group members have negative views towards nonmembers of their group, not limited to nonmembers who are related to the group in an obvious way. 

Cross-Group Bias

Although humans ordinarily prioritize self-enhancing information, individuals also often perceive news media as largely opposing their personal beliefs.

Biases in media perception

A common type of bias that occurs when one does not recall information verbatim but instead recalls their own personal interpretation of the information.

Memory Bias

When a person's prior beliefs or attitudes impact what information they pay attention to and how they interpret new information. This bias often manifests as favoring information that is consistent with one's worldview and beliefs.

Prior Belief Bias

Confirmation bias is the cognitive tendency to selectively focus on cases that validate our pre-existing intuitive beliefs while actively disregarding or forgetting cases that disconfirm them. This mental shortcut leads individuals to reinforce incorrect assumptions by ignoring contradictory evidence.

Confirmation Bias

The availability heuristic is a mental shortcut where individuals make decisions based on information that is most easily recalled, such as a recent experience or a vivid example. This reliance on readily available information can lead to flawed judgments, as the most accessible information is not always the most representative or accurate for making a sound decision.

Availability Heuristic

Egocentric Bias

In-group bias is the tendency to prefer one's own group over other groups. This preference stems from the strong sense of belonging and emotional connection individuals feel toward their in-groups.

In-Group Bias

Stereotypical bias is a form of memory distortion where recollections are influenced by underlying racial and gender biases. For instance, a study demonstrated this by showing that participants were more likely to incorrectly associate names stereotypically linked to a certain race with a corresponding stereotypical occupation, such as remembering African American names as belonging to basketball players and White names as belonging to politicians.

Stereotypical Bias

After a local sports team unexpectedly loses a major championship game, a fan states, "I knew they were going to lose. Their defense has been weak all season." Before the game, however, this same fan had been confidently predicting a victory. Which type of memory distortion does this fan's post-game comment best illustrate?

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