When reviewing CRM data, an electrical contractor discovers that a lead provider is generating a high volume of incoming calls, but very few of those leads are converting into booked appointments or sales. What action should the contractor take with that advertising spend?

Arrange the steps an electrical contractor should follow to successfully reallocate their marketing budget based on conversion data.

Scenario: You review your CRM dashboard and find that a local print directory ad generates 40 calls per month, but only 1 results in a booked electrical job. Meanwhile, your targeted online ads generate 12 calls, but 9 result in booked jobs. True or False: To maximize your financial returns, you should keep funding the print directory ad because it successfully drives the highest overall volume of leads to your business.

Based on CRM data analysis, match each marketing scenario with the appropriate budget reallocation decision for an electrical contracting business.

You are appraising your electrical marketing campaigns to decide how to allocate next month's budget. Your CRM shows that an online directory ad generates 60 leads but 0 booked jobs, while a local SEO campaign generates 12 leads and 9 booked jobs. To make the most profitable decision, you determine you must cut the directory ad and reallocate its funds to the SEO campaign. This scenario demonstrates that marketing investments must be evaluated based on lead ________ rather than sheer lead volume.

You are designing a new $4,500 monthly marketing plan for your electrical business. After reviewing your CRM dashboard, you identify the performance of your three current channels:

1. Angi Leads: $1,500 cost | 60 leads | 1 job booked
2. Google LSA: $1,500 cost | 15 leads | 12 jobs booked
3. Facebook Ads: $1,500 cost | 30 leads | 5 jobs booked

To maximize your company's profitability, which new budget design would you construct for the following month?