University of Michigan - Ann Arbor

We notice, remember, and accept information when they confirm our prior beliefs. A tendency for people to evaluate evidence-based on whether they confirm their hypotheses or not. If the evidence doesn't line up with existing beliefs, then the evidence is disregarded.

Confirmation Bias

A type of confirmation bias. The tendency for people to evaluate evidence non-objectively and test their hypotheses based on their personal opinions and attitudes. 

Myside bias

We often construct memories to reaffirm our self-image or perception of our current situation. This also leads us to recall memories that confirm our self-image/circumstances more often. 

Autobiographical Memory

Similar to confirmation bias, in which people accept the information that matches their views and reject that which does not. Is distinguished by the fact that this describes people who are deliberately trying to prove their point.

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