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A Bakery's Firm-Level Decision to Invest in More Capacity (Figure 8.16)

This figure depicts a bakery's decision to invest in greater capacity. Initially, at a market price of €2, the bakery produces 120 loaves at an average cost of €1.75, earning an economic profit of €0.25 per loaf. This motivates an investment to increase capacity to 200 loaves. The investment raises fixed costs, shifting the average cost curve up. However, if the market price remains at €2, the bakery can now produce 200 loaves at a new, lower average cost of €1.71. This not only increases overall profit but also makes the firm more resilient to potential future price decreases.

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Updated 2026-05-02

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