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Multiple Choice

A company currently sells a product for $150, and the cost to produce one additional unit is $90. The company is considering two strategic changes. Strategy 1 is to use higher-quality materials, which would increase the per-unit production cost to $110 but allow the company to raise the selling price to $180. Strategy 2 is to implement a new manufacturing process, which would lower the per-unit production cost to $70 but require a price reduction to $140 to remain competitive. To maximize the profit earned on each unit sold, which strategy should the company adopt?

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Updated 2025-09-24

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