Multiple Choice

A company wants to hire freelance graphic designers for a critical, high-stakes project. The company cannot accurately assess a designer's true skill level before hiring them, only after the work is complete. They offer a fixed, generous hourly rate to all applicants. Despite many designers applying, the company finds that the quality of work from those they hire is consistently below their expectations, and they ultimately cancel the freelance program. Which of the following best explains this market failure?

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Updated 2025-08-01

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