Multiple Choice

A company's board of directors offers the CEO a bonus based on the firm's annual profit. The final profit is influenced by both the CEO's strategic decisions and effort (which are difficult for the board to monitor) and by unpredictable shifts in the global market. If the company reports a low profit at the end of the year, why do the unpredictable market shifts create a significant challenge for the board in deciding whether the CEO deserves the bonus?

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Updated 2025-08-09

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