Multiple Choice

A consumer is deciding where to buy their weekly groceries. They estimate the total cost of their grocery basket is $90 at the supermarket and $115 at the local corner shop. The round trip to the supermarket takes 30 minutes and costs $3 in gas, while walking to the corner shop takes 5 minutes with no gas cost. The consumer values their time at $12 per hour. To make the most economically rational choice, which analytical step should the consumer perform?

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Updated 2025-09-27

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