Multiple Choice

A consumer typically buys a weekly basket of groceries at a large supermarket for $100, saving $20 compared to the $120 price at their local corner shop. This week, the supermarket's price for the same basket rises to $115, while the corner shop's price remains $120. The consumer, considering the time and cost of travel to the supermarket, decides to buy from the corner shop instead. Which economic principle best explains this change in the consumer's decision?

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Updated 2025-09-26

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