Short Answer

Consumer Choice and Price Changes

A consumer regularly shops at a large supermarket instead of a nearby corner shop because the total cost of their weekly groceries is consistently 15% lower at the supermarket. If a period of inflation causes all prices at both stores to increase by 10%, explain why this general price increase, by itself, is unlikely to change the consumer's decision to shop at the supermarket. What is the key economic principle at play?

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Updated 2025-09-21

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