Multiple Choice

A freelance designer is negotiating a project contract with a client. The client has made an initial offer. For any counter-offer from the designer to be accepted, it must provide the client with a value at least as high as the initial offer. The designer's goal is to secure a contract that maximizes their own personal utility (a combination of pay and free time). How should the designer determine their single best, or optimal, counter-offer?

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Updated 2025-07-30

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