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A researcher administers two versions of the same survey to comparable groups of participants. In Version A, a question about overall life satisfaction appears after several questions about recent personal failures. In Version B, the same life satisfaction question appears at the very beginning of the survey. If participants in Version A report significantly lower life satisfaction than those in Version B, the most likely explanation is that the preceding questions about personal failures altered how respondents interpreted and answered the life satisfaction item—even though its wording was identical in both versions.
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Research Methods in Psychology - 4th American Edition @ KPU
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Item-Order Effect
What term describes the unintended influences on a respondent's survey answers that arise from the placement of previous questions or the overall format, rather than the content of the specific question itself?
A researcher administers two versions of the same survey to comparable groups of participants. In Version A, a question about overall life satisfaction appears after several questions about recent personal failures. In Version B, the same life satisfaction question appears at the very beginning of the survey. If participants in Version A report significantly lower life satisfaction than those in Version B, the most likely explanation is that the preceding questions about personal failures altered how respondents interpreted and answered the life satisfaction item—even though its wording was identical in both versions.