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A researcher conducts a study to test the hypothesis that social media use reduces attention span. After confirming this prediction, they decide to look through their data to see if there is any unexpected relationship between attention span and the time of day the test was taken, which they had not originally planned to study. This second set of tests is an example of an exploratory analysis.

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Updated 2026-05-08

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Research Methods in Psychology - 4th American Edition @ KPU

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