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Exploratory Analysis Strategy

When performing exploratory analyses, researchers are encouraged to extensively examine their data from multiple perspectives in what is often described as a 'fishing expedition'. This can involve analyzing demographic subsets separately, creating new composite variables, temporarily dropping anomalous data points, reorganizing information to highlight hidden trends, and finding additional evidence elsewhere in the data if a particular datum suggests a new hypothesis.

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Updated 2026-05-03

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Research Methods in Psychology - 4th American Edition @ KPU