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A researcher is designing a survey about employee attitudes, asking one question about general job satisfaction and another specific question about satisfaction with a recent change in health benefits. Applying the mechanism of the item-order effect demonstrated by Strack, Martin, and Schwarz (1988), if the researcher wants the specific health benefits change to become highly accessible in memory and heavily influence the general rating, they should place the question about the health benefits ____ the general job satisfaction question.

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Updated 2026-06-24

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Research Methods in Psychology - 4th American Edition @ KPU

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