Multiple Choice

A researcher studying college students designs a survey with two versions. Version A asks about overall social life satisfaction first, then campus event attendance frequency. Version B asks about campus event attendance frequency first, then overall social life satisfaction. Based on the item-order effect demonstrated by Strack, Martin, and Schwarz (1988), which prediction is most accurate?

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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