Fill in the Blank

An electrical contractor is evaluating a supervisor's customer service decision during a five-day commercial rewiring project. The work is running perfectly on schedule with no technical issues. The supervisor decides not to send any daily updates to the client, explaining, 'We are completely on track, so there is no reason to bother them with unnecessary messages.'

When evaluating this decision against prompt and proactive communication standards, this approach is highly flawed because it fails to manage the client's experience. On multi-day projects, proactively sending a brief update before the client is forced to ask is essential because a complete lack of contact naturally breeds customer ________.

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Updated 2026-05-17

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