Fill in the Blank

You are evaluating a project lead's communication on a 4-day electrical installation. The lead defends their performance by pointing out they answered every client email within ten minutes. However, the client still left a negative review citing anxiety and uncertainty. You critique the lead's strategy as inadequate because they only reacted to inbound messages. To meet professional standards, the lead should have provided ____ updates (such as an 'on track' message) before the customer ever felt the need to ask.

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Updated 2026-05-03

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