Essay

Analysis of Broadcast Efficiency

A public radio station is considering three different broadcast reach strategies for a new program. The cost to broadcast to an additional listener is zero. Market research has determined that exactly 10,000 people would derive positive value from the program, while any listeners beyond this number would derive negative value (they actively dislike it).

  • Strategy A: Reaches 8,000 listeners. All of these listeners value the program positively.
  • Strategy B: Reaches 10,000 listeners. This includes everyone who values the program positively.
  • Strategy C: Reaches 12,000 listeners. This includes the 10,000 who value it positively, plus 2,000 who derive negative value from it.

Analyze the three broadcast strategies. Identify which strategy represents a Pareto-efficient allocation and explain in detail why the other two strategies are considered inefficient. For each inefficient strategy, describe how a change could be made to make at least one person better off without making anyone else worse off.

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Updated 2025-08-02

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