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Arousal Theory in Memory

According to arousal theory, the intensity of an emotional experience dictates the strength of the corresponding memory. Powerful emotional events prompt the brain to release hormones and neurotransmitters that enhance memory consolidation, resulting in more durable and vivid recollections than those of neutral experiences. Conversely, events that elicit weak emotional responses tend to produce less robust memories.

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Updated 2026-05-03

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