Case Study

Based on the methodological characteristics of the intersection observation example, explain which parts of the researcher's conclusion are valid and which parts are invalid.

Case context: A researcher replicates the intersection observation study by standing at a busy road, observing and recording the gender of drivers and whether they are using a cell phone. After observing 500 drivers, the researcher finds a strong relationship showing that female drivers are significantly more likely to use cell phones than male drivers. In the discussion section of their paper, the researcher writes: 'Our study demonstrates that driver gender is a predictor of cell phone usage, and we conclude that driver gender causes differences in cell phone usage.'

Question: Based on the methodological characteristics of the intersection observation example, explain which parts of the researcher's conclusion are valid and which parts are invalid.

Sample answer: The researcher's conclusion that gender can be used to predict cell phone usage is valid because non-experimental research allows researchers to describe naturally occurring relationships and make predictions. However, the conclusion that driver gender causes differences in cell phone usage is invalid. Because the researcher only observed and measured variables as they naturally occurred without any experimental manipulation, they cannot establish a causal link.

Key points:

  • Explains that predicting cell phone use based on gender is a valid conclusion.
  • Explains that concluding gender causes cell phone use is an invalid conclusion.
  • Demonstrates understanding that non-experimental research can describe and predict but not establish causality.
  • Articulates that the lack of experimental manipulation is what prevents causal conclusions.

Rubric: The response must distinguish between the valid and invalid conclusions. It must explain that predicting behavior is valid because non-experimental designs describe naturally occurring relationships. It must also explain that claiming a causal link is invalid because the study did not involve experimental manipulation.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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