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Case Study

Based on the researchers' methodological choice, identify the category of sampling they are employing and explain why this approach impacts their ability to generalize their findings to the entire student body.

Case context: A research team is designing a study on the study habits of undergraduate students. They decide to use a sampling approach that does not rely on structured random selection from a clearly defined population, which they note is the most common approach used in general psychological research.

Question: Based on the researchers' methodological choice, identify the category of sampling they are employing and explain why this approach impacts their ability to generalize their findings to the entire student body.

Sample answer: The researchers are employing non-probability sampling. This approach impacts their ability to generalize their findings because the lack of structured random selection limits their ability to make perfectly representative population estimates.

Key points:

  • Identifies the method as non-probability sampling.
  • Notes the absence of structured random selection.
  • Explains that this limits the ability to make perfectly representative population estimates.

Rubric: Award full credit for correctly classifying the method as non-probability sampling and explaining that its lack of structured random selection prevents perfectly representative population estimates.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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