Example

Building Trust via Repeated Interaction in Markets with Weak Institutions

A study of grain markets in Madagascar highlighted the critical role of trust as a substitute for formal legal systems. In an environment with unreliable contract enforcement, traders managed to ensure transactions were honored by engaging in repeated business with the same individuals. This process of continuous interaction fostered reliable relationships that served as an effective, informal guarantee against breach of contract.

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Updated 2026-05-02

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