Short Answer

Calculating the Gain from a Strategic Choice

Two political candidates, Candidate A and Candidate B, are deciding on the main topic for their final week of advertising. They can choose between focusing on 'The Economy' or 'Healthcare'. The table below shows the estimated change in their respective poll numbers (in percentage points) based on the combination of their choices. The first number in each pair is the change for Candidate A, and the second is for Candidate B.

Candidate B: The EconomyCandidate B: Healthcare
Candidate A: The Economy(+2, +1)(+4, -1)
Candidate A: Healthcare(-1, +3)(+1, +2)

Assuming Candidate B chooses to focus their advertising on 'Healthcare', calculate the gain in percentage points for Candidate A if they choose their best response compared to their other available option.

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Updated 2025-10-07

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