Essay

CEO Incentives and Corporate Strategy

A CEO's annual bonus is directly tied to the company's current-year stock price. The CEO must decide between two strategies:

  1. Pursue a high-cost, long-term research project that has a significant chance of creating a revolutionary product in five years, but will depress profits this year.
  2. Implement aggressive short-term cost-cutting measures that will boost current-year profits and the stock price, but may compromise the company's long-term growth and market position.

Analyze the conflict presented in this scenario. In your analysis, explain why the CEO's privately optimal decision might differ from the decision that is optimal for the shareholders collectively. What is the fundamental reason for this divergence?

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Updated 2025-07-28

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