Red captures one’s attention. The meaning that is associated with red is excitement, passion, danger, energy, and action. In terms of UI design, red is used for things like a call to action or for contrast.

Red Color Psychology

Orange represents creativity, adventure, enthusiasm, success, determination, encouragement, stimulation, and balance. It grabs attention but not as vividly as the color red. Orange is often used for calls to action or to bring attention to certain areas.

For companies like Home Depot, orange is in the logo to represent creativity.


Orange Color Psychology

Yellow symbolizes sunshine. It creates feelings of happiness, positivity, optimism, confidence, light, and warmth but can also evoke warnings. Be aware of overusing this color.

In terms of website design, yellow is often used as a background, border, or even as a free shipping bar. It helps visitors associate the store with positivity. 

Yellow Color Psychology

Pink is a color brands/companies use when focusing on women audiences. The meaning of the color pink is often femininity, playfulness, immaturity, and unconditional love. Some brands use it for marketing "girls’" toys and other brands use pink as part of their logo, web/app design, and to highlight important things.


Pink Color Psychology

In color psychology, green often represents nature, wealth, and health. The color evokes feelings of growth, fertility, relaxation, harmony, and generosity, though it can also carry negative connotations such as envy. The shade of green influences its psychological impact: lighter shades indicate calmness and peacefulness, while dark greens are associated with prestige and wealth. In branding, companies like John Deere use green to emphasize their connection to the natural environment.

Green Color Psychology

Blue is often tied with stability, harmony, peace, calm, loyalty, wisdom, confidence, intelligence, and trust. On the more negative side, blue can sometimes invoke the feeling of depression or coldness. Some brands use it for their guarantee/trust certification or free shipping. Many tech brands use blue in their marketing because they want to ensure the brand seems trustworthy and reliable. 

- Light blue is often associated with health and meditation apps.

Blue Color Psychology

Purple is often tied to royalty. The color's meaning is related to power, nobility, luxury, wisdom, and spirituality. On the other hand, it is important to not use purple too much as it can be seen as arrogant and cause feelings of frustration. Many people use purple as an accent color.

Purple Color Psychology

White often means innocence, cleanliness, and humility in North American culture. It also can represent a negative side, including sterility and coldness. It is commonly used as a website's background color. 

White Color Psychology

The color black signifies mystery, power, elegance, and sophistication. The color can also evoke emotions like sadness and anger. Black is a popular color for text because it is easy to read. It is a very popular color in retail where they often use black as a call to action color. 

Black Color Psychology

Grey often represents neutrality and balance. On the negative side, grey has the connotations of depression and loss. Grey is often used for font color, headers, graphics, and products to appeal to the audience. A common company that uses grey is Apple

Grey Color Psychology

- Color Basics 
- Color Psychology Color Meanings 

Color Psychology References 

Grey (Gray) is a color between black and white and often represents neutrality and balance. Grey is often used for font colors, headers, graphics, and products to appeal to a intended audience. 

Grey (Gray) Color Psychology 

Color psychology is the study of colors in relation to human behavior. Color meanings impact why we prefer certain colors over others. Color evokes feelings, so choosing the right colors can impact the feeling and brand of your product. 

Choosing the right colors helps enhance your brand perception but poor color selection can do damage to your image.


Rutgers University, Newark

University of Michigan - Ann Arbor

Arizona State University

Color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. It explains how humans perceive color and the visual effects of how colors mix, match, or contrast with each other.

Color Theory

https://www.oberlo.com/blog/color-psychology-color-meanings

Color Psychology Color Meanings

Color Theory. (n.d.). Interaction Design Foundation. https://www.interaction-design.org/literature/topics/color-theory#:~:text=Color%20theory%20is%20the%20collection,%2C%20psychology%2C%20culture%20and%20more

Color accessibility: tools and resources to help you design inclusive products.
https://uxdesign.cc/color-accessibility-tools-and-resources-to-help-you-design-inclusive-products-e737da94141e

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