Color Theory. (n.d.). Interaction Design Foundation. https://www.interaction-design.org/literature/topics/color-theory#:~:text=Color%20theory%20is%20the%20collection,%2C%20psychology%2C%20culture%20and%20more

Color accessibility: tools and resources to help you design inclusive products.
https://uxdesign.cc/color-accessibility-tools-and-resources-to-help-you-design-inclusive-products-e737da94141e

Color Theory References

Color psychology is the study of colors in relation to human behavior. Color meanings impact why we prefer certain colors over others. Color evokes feelings, so choosing the right colors can impact the feeling and brand of your product. 

Choosing the right colors helps enhance your brand perception but poor color selection can do damage to your image.


Color Psychology

Color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. It explains how humans perceive color and the visual effects of how colors mix, match, or contrast with each other.

University of Michigan - Ann Arbor

Arizona State University

Rutgers University

The first color wheel was designed by Sir Isaac Newton in 1666.


Color Theory Origin

- Complementary colors are opposites on the color wheel—red and green
- Analogous colors sit next to one another on the color wheel—red, orange, and yellow
- Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic.

Learn Before

Related

Learn After