Color Theory. (n.d.). Interaction Design Foundation. https://www.interaction-design.org/literature/topics/color-theory#:~:text=Color%20theory%20is%20the%20collection,%2C%20psychology%2C%20culture%20and%20more

Color accessibility: tools and resources to help you design inclusive products.
https://uxdesign.cc/color-accessibility-tools-and-resources-to-help-you-design-inclusive-products-e737da94141e

University of Michigan - Ann Arbor

Haverford College in Pennsylvania

Color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. It explains how humans perceive color and the visual effects of how colors mix, match, or contrast with each other.

Color Theory

Color psychology is the study of colors in relation to human behavior. Color meanings impact why we prefer certain colors over others. Color evokes feelings, so choosing the right colors can impact the feeling and brand of your product. 

Choosing the right colors helps enhance your brand perception but poor color selection can do damage to your image.


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