Multiple Choice

Company A sells a niche software product and faces a highly curved, non-linear demand curve. Company B sells a common consumer good and faces a demand curve that is approximately linear over the relevant price range. Both companies have an identical and constant marginal cost of production. At their respective profit-maximizing output levels, an economist calculates that the price elasticity of demand is exactly -2.5 for both companies. Based on this information, what can be concluded about their profit-maximizing price markups, defined as (Price - Marginal Cost) / Price?

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Updated 2025-09-24

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