Short Answer

Universal Pricing Rule Application

A micro-brewery (Firm A) faces a relatively linear demand curve for its flagship beer. A video game developer (Firm B) faces a highly curved, non-linear demand curve for its new game. Despite these differences, both firms have determined their profit-maximizing price. An economic consultant analyzes both firms and finds that they have identical, constant marginal costs and have both set a price that results in a profit margin of 40% (i.e., (Price - Marginal Cost) / Price = 0.40). What can you conclude about the price elasticity of demand for each firm's product at their respective profit-maximizing prices? Explain why the different shapes of their demand curves do not prevent you from reaching this conclusion.

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Updated 2025-09-25

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