Fill in the Blank

Consider the strategic interaction between two firms, Firm A and Firm B, who are deciding whether to set a 'High Price' or a 'Low Price'. The profits for each firm are shown in the table below, with the first number representing Firm A's profit and the second representing Firm B's profit. Both firms are rational and aim to maximize their own profit.

Firm B: High PriceFirm B: Low Price
Firm A: High Price10, 24, 5
Firm A: Low Price8, 12, 4

Firm A does not have a strategy that is best regardless of Firm B's choice. However, Firm A can deduce that Firm B will always choose 'Low Price' because it yields a higher profit in every scenario. Based on this deduction, Firm A's best response is to choose ____.

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Updated 2025-08-04

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