A smartphone company wants to design a completely new type of mobile device that will define the next generation of personal technology. The primary goal is not to fix existing issues or improve current models, but to invent something fundamentally different. Which of the following best describes the type of team the company should assemble for this specific purpose?

A creative team is used to develop innovative possibilities or solutions. Design teams for car manufacturers that create new vehicle models are an example of creative teams.

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New York University

There are three basic types of teams: problem resolution teams, creative teams, and tactical teams. A fourth kind of team, the virtual team, is an area of active research and involves geographically disparate people brought together using digital communications technology.

Types of Work Team

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

OpenStax Psychology (2nd ed.) Textbook

A problem resolution team is created for the purpose of solving a particular problem or issue. The diagnostic teams at the Centers for Disease Control are an example of problem resolution teams.

Problem Resolution Team

Creative Team

A virtual team is a group of geographically disparate people brought together using digital communications technology. Even before the COVID-19 pandemic, virtual teams were more common due to the growing globalization of organizations and the use of consulting and partnerships facilitated by digital communication.

Virtual Team

A tactical team is used to execute a well-defined plan or objective. A police or FBI SWAT team handling a hostage situation is an example of a tactical team.

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