Theory

Decision Rule: Net Benefit vs. Opportunity Cost

A principle for rational decision-making states that an action should be pursued if its net benefit surpasses its opportunity cost. The net benefit is the value of the action minus its direct monetary costs. This rule provides an alternative framework to the benefit vs. economic cost analysis by directly comparing the surplus gained from an action against the value of the next best alternative that must be sacrificed.

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Updated 2026-05-02

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